Self-Leadership for Business & Income
Send us Fan Mail You can have the perfect offer, the perfect niche, and a perfectly fine strategy and still stay stuck at the same income level. The real issue is rarely tactics. It’s the thought you carry into the moment where you have to ask, invite, pitch, and name a price. If selling secretly feels like taking, your brain will protect you by avoiding the very conversations that grow your business. We get honest about the money shame we hear from heart-centred coaches all the time: “I wan...
You can have the perfect offer, the perfect niche, and a perfectly fine strategy and still stay stuck at the same income level. The real issue is rarely tactics. It’s the thought you carry into the moment where you have to ask, invite, pitch, and name a price. If selling secretly feels like taking, your brain will protect you by avoiding the very conversations that grow your business.
We get honest about the money shame we hear from heart-centred coaches all the time: “I want to make more money, but…” But turns into awkward outreach, soft offers, and no follow-up, because the underlying belief says charging makes you a bad person. We break down why that belief is so common, how it shows up in your behaviour, and why giving everything away for free often leads to zero implementation while meaningful pricing creates skin in the game and real results.
We also dig into the difference between conscious beliefs (“money is freedom”) and the unconscious story that actually drives your actions. Once you bring that hidden belief into the light, you can self-coach it instead of letting it run your business. Finally, we share a simple reframe for ethical sales: sell people on their goals and the transformation you can help create, then let them choose, without deciding for them by staying silent.
If this hits home, subscribe, share it with a coach friend, and leave a review with the money belief you’re ready to challenge.
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00:00 - High Energy And Series Setup
00:40 - Why More Strategy Won’t Pay
01:30 - The Shame Behind Wanting Money
02:20 - Selling Feels Like Taking
03:05 - Pricing Creates Skin In The Game
03:50 - Conscious Versus Unconscious Money Beliefs
05:10 - Sell The Goal Not The Program
07:25 - Self Coaching When Rejection Hits
09:10 - Takeaways And Self Leadership Lab Invite
High Energy And Series Setup
SPEAKER_00All right, guys, what's going on, my people? We are back. We are back.
SPEAKER_01What do you like that? Yeah.
SPEAKER_00Oh, okay.
SPEAKER_01You do have a lot of energy. Do I? Like off the charts energy sometimes.
SPEAKER_00Okay, good. Well, perfect, because then we're talking about the perfect thing today. Right. We're going to do this five-part series. Talking about some of the biggest challenges, the biggest changes that people want to make and what is actually holding them back. Some of the things that we have discovered by working with thousands and thousands of clients, actually certifying hundreds and hundreds of coaches, master coaches, and how it's sometimes the most, I don't want to say obvious, but like when you're coaching somebody, you can kind of see it. But it's actually something that's keeping so many people stuck.
Why More Strategy Won’t Pay
SPEAKER_00So today we're going to talk about business. I mean, people reach out to me all the time. A lot of it is like, hey, I need to find more clients. And it could be like the first couple clients, it could be additional clients. They're like, I need to make more money, is ultimately what they're saying. And what's funny is like that's how they communicate it to me is like, I need to make more money. And when I start talking to them, there's a whole bunch of shame that comes up with that too. All right. So I kind of want to go down that path. Okay. All right. So what do people normally say? So they come to me and say, hey, I need to make more money. I need a new strategy. What's a strategy that I can lean into that's going to help me make more money? Right. And my advice is always the same: a new strategy is not going to make you more money. If you just implemented the strategy you currently had right now, you could double, triple, or quadruple your income. You're just not doing it. Why are you not doing it? I don't directly tell them that, but like I'm
The Shame Behind Wanting Money
SPEAKER_00asking some questions about this, right? So on this idea of wanting to make more money, I get into a lot of conversations with like heart-centered coaches, people who their hearts in it, they want to make an impact. And then whenever this whole idea of making money comes up, they'll say to me, I want to make more money. But then when they get into their own brain, it feels like a little bit like they have to sell somebody to something. They're taking their money from them. They're swindling people out of money. And I'm like, if you feel like you asking somebody to pay for a transformation that you're going to give them isn't somehow bad for them, you are going to sell zero of your things because you're being driven by the belief that you're taking from somebody. I just choose not to believe that because I know it's not true. So when I'm having these conversations, I find that it's like, oh my God, I want to make more money, right? But then they're not asking anybody. They're not having conversations.
Selling Feels Like Taking
SPEAKER_00They're not pitching them. Or if they do, it is the most awkward thing ever because they're they're leaning into, I'm taking from you. And if I take from you, that makes me a bad person. I can't be a bad person. I've got to just give. And it's just this whole idea of servant leadership, which was not actually meant for you to just give everything that you have away. We all have to be able to make money. We have to be able to support our families, but also we want our clients to have some skin in the game. I don't know about you guys, but I've given so many of the most valuable things away and nobody does anything with it. And then I take the same thing and I package it up and I put a $3,000 price tag on it. And before you know it, people are acting on it. They're getting results. They're like, oh my God, this changed my life. And I'm like, what in the world? So here's the thing like when you are approaching the whole idea of I need to make more
Pricing Creates Skin In The Game
SPEAKER_00money, I need to have more income, we really need to get into what are your thoughts about money? What are your thoughts about asking for it? Does money make you bad? What are your negative money beliefs that you have that are actually preventing you from asking humans if they want your help?
SPEAKER_01Yeah, I know that we have a lesson in our certification about the money limiting beliefs. And when you ask the question, what is money? Or like what is like money is blank? The different answers that pop up, a lot of it has to do with money is bad. Yeah. Right. And if you make money, you're a bad person, or you know, so many different thoughts. Yeah. And it's kind of like related to what we were
Conscious Versus Unconscious Money Beliefs
SPEAKER_01talking about in the last podcast episode about health, is that you just take the opinions of other people and the thoughts of other people, and then you start to believe them. And that keeps you from making any progress because you're taking people's experiences and their upbringing and then saying, okay, well, because they said this, you don't like actually think that, but it's so ingrained in you that that is your belief now.
SPEAKER_00Yes, and yes, I want to share something that one of my clients has been sharing with me. And it has a lot to do with like what you just talked about. When we ask people, money is blank, type in the chat what money is. There's two types of responses we get. There is the real legitimate response where deep down inside, there's like something that's irking them and they just verbalize it. They're like, I never have enough money. Money is scarce, money is the root of evil, money doesn't grow on trees, all of these things. But then I think the even worse part is when people respond with like, money is freedom, money is powerful, money is amazing, all of these. Explain I'm coaching myself in the moment to get myself to say this thing because I don't want to look bad in front of people. But you look at their actions, and their actions are not driven by that. That is an actual protection mechanism. Because here's the thing, and this is what my client was saying is it makes
Sell The Goal Not The Program
SPEAKER_00sense. I really do think this about money consciously. Unconsciously, I don't. I think this way unconsciously about money. And by the way, when you move a thought from unconscious to conscious, it's no longer unconscious, meaning you're aware of it, which means you now have control over it. I want to make sure I bring that out too. Cause when people are say they're self-coaching, they're moving something from the unconscious to the conscious. And then they're like, it still has a hold of me. And I'm like, well, then you're not self-coaching. Yeah. You definitely need to be a part of the self-leadership lab because we're going to teach you how to do that. That is not self-coaching, that is looking at it and then giving it more power than it needs to, and it's going to control you even further. But when I have these conversations with people, I hear sometimes when people tell me the answers that they want to tell me, where it's like all fluffy. But when I look at their behavior, they're not asking for money. They're not having conversations. They quote unquote feel like they're selling something. And here's the truth, guys. Like, by the way, I'm going to plant a whole bunch of different seeds in you today. So these are all just my beliefs, just different thoughts. Decide if you're going to use them or not. If they're helpful for you, go for it. But 100% I'm going to sell somebody. If I feel like they're a fit and I can help transform their life, I'm going to sell them. I'm going to sell them more on their goals than my program or my course or working one-on-one. But you better believe if I have a solution to somebody and somebody is on the other end saying I'm in pain, I would be an idiot if I didn't. I feel like I would be letting them down because I literally would just convince myself not to do this. And the other person on the other side, I literally have the thing that will make the biggest impact in their life. Yes, growing their business, but simultaneously multiple areas of their life. If I was going to hold back from that, I would feel terrible. I couldn't. I couldn't, I couldn't. And by the way, I've even pitched like family members because I'm like, family members, like I love them so much. I want more than anything to be able to help them. And so it's like, even just thinking about this through the lens of if somebody were to have the money goals that you have, how would they think about what it is that they're doing? How would they think about this person's in front of them, they have a lot of pain, they're struggling, what would they think about this situation? They'd be like, uh, we need to talk to them about this because it's very important that uh we share how we can help like um transform them. And if they decide not to, that's totally cool. That's their decision. They get to make their own decision, but I will not decide
Self Coaching When Rejection Hits
SPEAKER_00for them. So here's the thing in today's topic, just like how Wednesday's topic was, when you're listening to a podcast with us right now, you can feel great. But when you're on a call, if you don't feel great, potentially reaching out to somebody to see if they can jump on a call with you and you have this negative energy around it, that's when it matters. It's being able to do this stuff when you are not surrounded by your coach. By the way, self-coaching is not isolation. Self-coaching is allowing somebody else to see something that maybe you don't see, and then you are equipped with the tools to be able to utilize it in your life when the stuff hits the fan, not when everything's hunky-dory. When the person tells you no, when the person like doesn't respond to you, like that's the time when you utilize this. And that's really where the power is when you're able to do this, take ownership of it, and use it in the moment. All right, guys. So I want you to think about just like the last one, what is a thought or a perspective that you are having that is literally rejecting the opportunity for you to grow your business, for you to find more people, for you to engage with them, obviously for you to convert them and to get them to take the next step. Where if you leaned into it, you would actually be able to help transform people on another level, which would in turn be able to grow your business. Because, like Jim Rowan said, like you can have anything that you want if you help enough people get what they want. So, yes, there is a part of this equation. 100%, you want to get people whatever they want. You want to be able to help them through that process. But when you do that, it comes back to you so exponential. But you have to be willing to have that conversation, to quote unquote pitch, to quote unquote sell, however, whatever words you use, all right. If you use a word that makes you feel good, please do that because that's what we want to do. We want to find thoughts and words and things that help us to take the actions that we want to take. But know that like there is a difference between knowing this and actually implementing it.
Takeaways And Self Leadership Lab Invite
SPEAKER_00Of course, if you want some help implementing it, reach out to us. We have the self leadership lab that we're starting on the sixth. But regardless, lean into being able to guide yourself through it in the moment so you can show up as your best self, not just when things are good, but when things are bad too. All right, guys, you guys have a great weekend and we will see you on Monday, where we're actually going to hit marriage, kids, relationships, all those three things. We're gonna hit them all. Appreciate you guys. Have a great weekend, and I'll see you soon.







