Feb. 9, 2026

Why High Impact Coaches Have to Go First

Send us a text The coaches who create real change don’t have louder voices or flashier frameworks—they lead themselves first. We dig into what “going first” actually looks like in practice: staying with discomfort, confronting patterns without excuses, and choosing honest growth over performative certainty. Instead of oversharing or racing to prove expertise, we show how self-leadership builds a felt sense of safety that clients can trust and mirror. Across this conversation, we break down t...

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Send us a text

The coaches who create real change don’t have louder voices or flashier frameworks—they lead themselves first. We dig into what “going first” actually looks like in practice: staying with discomfort, confronting patterns without excuses, and choosing honest growth over performative certainty. Instead of oversharing or racing to prove expertise, we show how self-leadership builds a felt sense of safety that clients can trust and mirror.

Across this conversation, we break down the moments that matter: noticing when you want to bypass, naming what’s true without drama, and processing emotions so action is clean rather than pressured. We talk through common traps—like confusing vulnerability with volume, asking clients to do work we’re avoiding, and believing we must have everything figured out to be credible. You’ll hear how modeling the exact reps you assign turns sessions from push to pull, reduces resistance, and replaces performance with presence.

We also explore why outcomes accelerate when coaches lead from the front. Behavior is contagious; when you regulate, clients regulate. When you keep your growth alive, they feel permission to be in-process and brave earlier. Expect practical prompts for a single “go first” rep this week—have the money conversation, deliver the decisive no, make the courageous outreach—and a simple cadence to sustain momentum: feel, name, choose, act, reflect, refine. If you’ve done this work before, take this as a nudge to return to it. If you’re just stepping into it, you’re right on time.

Ready to trade performance for proof-of-life leadership? Listen now, subscribe for more grounded coaching tools, and leave a review with the one discomfort you’re committed to facing this week.

Interested becoming a High Impact Coach?

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  • Serve Your Clients Better
  • Accelerate Client Progress
  • Stand Out as a Certified Coach

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https://www.modernleadership.us/mastery



Chapters

00:00 - Redefining High-Impact Coaching

00:30 - What Going First Really Means

01:20 - Modeling The Work You Ask Of Clients

02:00 - Trust Built Through Lived Courage

02:40 - Ditching Perfection For Leadership

03:10 - Momentum When Coaches Go First

Transcript
WEBVTT

00:00:00.080 --> 00:00:03.520
There's a reason why high impact coaching looks a lot different than most people think.

00:00:03.759 --> 00:00:08.080
You see, at some point, every coach has to decide if they're willing to go first.

00:00:08.240 --> 00:00:13.839
And we don't mean by sharing more or just being more vulnerable, but by focusing on what we're going to share in today's video.

00:00:14.080 --> 00:00:15.839
So here's how coaches get it wrong.

00:00:16.079 --> 00:00:28.320
When people hear coaches have to go first, they often think that it's just taking more action or oversharing or being emotionally exposed or even proving that you've done more work than someone else.

00:00:28.480 --> 00:00:30.399
And that is not what we mean at all.

00:00:30.719 --> 00:00:32.719
So here's what going first actually means.

00:00:32.880 --> 00:00:36.399
And it starts with staying with your own discomfort instead of bypassing it.

00:00:36.560 --> 00:00:48.960
There's going to be things that maybe you haven't gone through, but when it comes to being willing to get uncomfortable, to experience an emotion, to go in and reframe it, and to process through and show up as the best version of you, that takes work.

00:00:49.119 --> 00:00:51.520
It's something that we ask clients to do all the time.

00:00:51.759 --> 00:00:57.520
But we have to be willing to go first, to go often, and to keep doing the things that we're asking of others.

00:00:57.840 --> 00:01:01.520
It's also being willing to look at your patterns and not explaining them away.

00:01:01.679 --> 00:01:03.759
This is about knowing that you're human too.

00:01:03.840 --> 00:01:06.159
And it's about confronting what is challenging you.

00:01:06.319 --> 00:01:08.400
And it doesn't make you any less of a coach.

00:01:08.640 --> 00:01:12.799
As a matter of fact, it makes you the perfect person to be able to help them through it too.

00:01:12.959 --> 00:01:15.439
But you have to be willing to go first.

00:01:15.840 --> 00:01:20.400
It also means you're not asking clients to do the emotional work that you're avoiding.

00:01:20.560 --> 00:01:27.120
Now you may find this comes up in sessions where somebody's going through something and it really connects with you because you're going through it right now too.

00:01:27.280 --> 00:01:27.920
That's okay.

00:01:28.079 --> 00:01:31.920
But you have to be willing to lead yourself and then get some coaching if you need it too.

00:01:32.159 --> 00:01:36.560
It also looks like letting your growth continue, even when you're already the coach.

00:01:36.799 --> 00:01:39.280
So I'm curious, why does this even matter so much?

00:01:39.439 --> 00:01:42.400
Like why are we putting a video together specifically for this?

00:01:42.640 --> 00:01:46.319
It's because clients don't trust us because we have the answers.

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They trust us because they can feel we're not asking them to go somewhere that we're not willing to go ourselves.

00:01:52.640 --> 00:01:55.280
Yeah, this is so much bigger than coaches actually think.

00:01:55.439 --> 00:02:02.959
Sometimes we think it's our clients who are showing up, but in reality, we're lacking confidence because we're not willing to do the things that we're asking of others.

00:02:03.120 --> 00:02:10.240
And when we show up to calls and when we lean in and they still don't take action, it starts by us really examining ourselves.

00:02:10.479 --> 00:02:11.599
Are we going first?

00:02:11.840 --> 00:02:12.960
Are we going early?

00:02:13.120 --> 00:02:20.800
Are we showing them through our actions that we're willing to go through these difficult conversations and emotions and process them and come out stronger on the other side?

00:02:20.960 --> 00:02:26.240
If we're not, or maybe we've done it in the past and we're just not doing it anymore, they can feel that.

00:02:26.479 --> 00:02:31.520
It's like your kids, you don't think they're watching, but they're watching and listening to your every move.

00:02:31.599 --> 00:02:35.680
And they're going to duplicate what it is you do more than what it is that you say.

00:02:35.919 --> 00:02:38.159
Okay, so why do coaches get stuck here?

00:02:38.400 --> 00:02:41.120
Because it's uncomfortable, it's humbling.

00:02:41.280 --> 00:02:44.240
And as a coach, we have this thought of we just have to know it already.

00:02:44.400 --> 00:02:48.479
So if our client sees us going through something, like who are we to coach them, right?

00:02:48.639 --> 00:02:50.479
We have to have all of our stuff figured out.

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But the truth is that when a client sees you go through it and you get through on the other end, that's actually the reason why they're connected to you in the first place.

00:02:58.400 --> 00:03:00.240
Because they know that you've come before them.

00:03:00.400 --> 00:03:03.039
They know that you've walked through difficult situations.

00:03:03.120 --> 00:03:04.479
You climb difficult mountains.

00:03:04.560 --> 00:03:07.039
So it makes you the perfect person to be able to help them.

00:03:07.280 --> 00:03:09.280
Just keep climbing mountains.

00:03:09.439 --> 00:03:10.639
It's not time to stop.

00:03:10.800 --> 00:03:12.080
It's not time to slow down.

00:03:12.240 --> 00:03:14.080
You have to be willing to lead from the front.

00:03:14.240 --> 00:03:16.479
That's why we talk about that all the time here.

00:03:16.639 --> 00:03:18.879
It doesn't matter all the things you've done in the past.

00:03:19.039 --> 00:03:20.080
I mean, it does.

00:03:20.240 --> 00:03:25.360
But to some extent, what you do today and forward is what really matters most.

00:03:25.680 --> 00:03:28.719
And this is actually when we start to see coaches thrive.

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When coaches are willing to go first in this way, something just changes.

00:03:33.280 --> 00:03:38.080
They stop pushing, they stop performing, they start trusting themselves more.

00:03:38.240 --> 00:03:42.000
And that's usually when their clients start to trust themselves more too.

00:03:42.240 --> 00:03:48.560
So if you've done this work before and you felt how much it grounded you, this just might be a reminder to come back to it.

00:03:48.719 --> 00:03:52.639
And if you're just now starting to grow into this, you're not behind.

00:03:52.800 --> 00:03:56.319
This is what the real work when it comes to coaching looks like.

00:03:56.479 --> 00:03:58.800
But buckle up, you've got this.