Feb. 2, 2026
What Coaches Often Misread Right Before a Breakthrough
Send us a text Ever have a client go quiet, tear up, or say they’re stuck—and feel your stomach drop? We pull back the curtain on why those moments are not red flags but green lights for real change. When someone edges toward a new identity, their old beliefs push back. That resistance looks like confusion, doubt, and emotion. Instead of fixing, we show how to lean in, trust the process, and guide clients through the tipping point with calm presence. We unpack a simple, powerful frame: clari...
Ever have a client go quiet, tear up, or say they’re stuck—and feel your stomach drop? We pull back the curtain on why those moments are not red flags but green lights for real change. When someone edges toward a new identity, their old beliefs push back. That resistance looks like confusion, doubt, and emotion. Instead of fixing, we show how to lean in, trust the process, and guide clients through the tipping point with calm presence.
We unpack a simple, powerful frame: clarity comes after confusion. By holding a clean mirror—“When you think this, you show up like that. Do you want that?”—you return agency to the client and turn discomfort into decision. We talk about why scripts and checklists can’t replace who you are in the room, how your certainty shapes client commitment, and what it takes to coach at the identity level where action becomes automatic. Expect practical cues to stay present, questions that reveal belief-behavior links, and ways to normalize the relapse that often shows up right before the breakthrough.
Along the way, we get honest about the coach’s growth curve: the urge to prove, the fear of wasting time, and the shift from doing more to being the guide who creates safety in silence. You’ll leave with a steadier stance, language you can use today, and a clearer sense of how high impact coaching changes both your clients and you. If you’re ready to deepen presence, build client agency, and create lasting transformation, hit play, subscribe, and share this with a coach who needs to hear it. Then tell us: what’s the toughest “stuck” moment you’re facing right now?
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Chapters
00:00 - Misreading Breakthrough Moments
00:53 - Confusion As The Path To Clarity
02:26 - Hold The Mirror, Don’t Fix
04:12 - Coach Identity Over Scripts
05:43 - From Coach To High Impact Coach
Transcript
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I'm not sure if you've noticed this, but I find that a lot of coaches kind of like second guess the whole idea of like creating a breakthrough for their client, right?
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Thinking about they need to say the right thing, they need to do the right thing, and really they need to fix their client.
00:00:11.519 --> 00:00:16.320
And in reality, they miss the opportunity to create the breakthrough because of what we're going to talk about here today.
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Now, what I've seen a lot of coaches do is they think that they miss a breakthrough because they're unskilled.
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But that's not the truth.
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They miss them because they misread what's happening right before one.
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Now, as a coach, you probably had those moments where everything was clicking.
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Your client was really capturing what you were putting down.
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You were asking great questions and they were becoming aware of some of the things that were coming up.
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But how about those moments when your clients kind of feel confused?
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They're not sure what to do.
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They say they're quote unquote stuck.
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Maybe they even get emotional there on the call.
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I don't know about you guys, but it's very easy to go down the path of like, maybe I'm saying something wrong.
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Maybe I'm not asking the right question.
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Maybe this is about me.
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Maybe I'm not really helping my client out.
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When in reality, it's just because you're on the verge of a breakthrough, right?
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You're trying to change somebody on the identity level and not trying to change them like fix them, but change them in terms of getting them to step into a new identity that they've never been in before.
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And guess what's going to happen?
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Their belief system is gonna go, wait, stop.
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Let's see what we can do to like actually slow this down.
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So those are the moments when it's time to lean in instead, right?
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Yeah, and I think because as coaches, we're trained to help.
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We're trained to move things forward.
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We're trained to make these sessions quote unquote productive.
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So when a client goes silent or goes into these spirals, gets emotional, or even questions themselves, we go and assume that we need to fix something.
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Yeah, I tend to see that this happens a lot, especially in the early stages of coaching, where we start to make things mean something about us or how we're performing or getting our clients to take more action.
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When in reality, it's because there's a process that's coming to the tipping point where you're really in that moment of the breakthrough, but they're kind of pushing back a little bit.
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And that's the way that their brain is supposed to work.
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So here's a couple things that I want you to keep in mind for when these moments come up.
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First off, there's nothing wrong.
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There's a breakthrough.
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You're on the verge of it.
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Keep leaning in.
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Number two, is sometimes their old behaviors, their old patterns start to resurface right when they're about to change.
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And number three, is remember that in order to have clarity, you have to have confusion first.
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It's kind of like the whole idea of being brave.
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In order to be brave, you have to actually feel fear first.
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And this is the same thing here.
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Now, we want to make sure that you don't do is thinking that it has to do with whether or not you say the right thing.
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In these moments, your job as a coach is just to stay present, to stay out of the pool, to have some clean thinking, and really help your client get clear on something that maybe they didn't even know existed.
00:02:43.599 --> 00:02:47.120
We like to think about this as like showing our clients a mirror.
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We're not trying to fix them.
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We just want them to see, like, hey, when you think this, this is how this gets you to show up.
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Do you want to keep showing up that way?
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And what happens is when you show them that mirror, it now gives them the power to decide if they want to change.
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Now thinking that I need to change that person or I need to get them to take action, once again, that makes it about me.
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No, it's about them.
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And by the way, it's not like showing them this once.
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We have clients we show it to once and they're off to the races.
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We have clients that we work for a long time and we are just continuing to show them because it like continues to modify how they show up, what they think, what they focus on, because there's those baby steps, right?
00:03:24.639 --> 00:03:26.560
So it's not about just doing it once either.
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It's about being all in, not being afraid of these moments and embracing them because you've almost helped them navigate a breakthrough.
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But what you do now is critical.
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So please don't make it about you.
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You know what?
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It's easier said than done.
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And I understand why for some coaches it can be difficult, especially at the beginning.
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And here's why.
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You're questioning yourself, thinking, am I helping enough?
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Am I wasting their time?
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Should I be doing more right now?
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All of these questions will pop up.
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And all of that discomfort that may come up is not a sign that you're failing as a coach.
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It's often a sign that the work just got real.
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Yeah, now that you actually say that out loud, um, I can actually see that as a coach is going through this process themselves, they're actually stepping into a new identity themselves, right?
00:04:12.960 --> 00:04:20.639
So not only that are they helping guide their clients into a new identity so they can take different actions on autopilot, the same thing is happening for them.
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This is one of the reasons why, you know, we don't like to badmouth any certifications or any teaching process, but it's also why I don't necessarily condone like, hey, let's just give people scripts and just give them questions to ask, right?
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Because there's a difference between you coming in and trying to like, let's say, guide somebody using a script or using a process like that, right?
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I mean, we have our growth model, which is really important, but the important piece is the coach that you are in the room, the identity of who you are.
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Because when you step in and you're a coach, you don't second guess what it is you do, right?
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I mean, as a parent, I'm like, hey, I'm a dad.
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This is just what I do.
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This is how I show up.
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And maybe there's some days that I can show up better, but I don't question whether or not I'm a parent.
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I'm like, no, I'm a parent.
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This is just who I am, right?
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And it's the same as a coach, right?
00:05:04.879 --> 00:05:10.000
But you don't just do that by learning frameworks or following scripts or like, let's say, a questionnaire.
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Like, there's just how you show up in the room is really, really important.
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And in this moment, when your client is about to have a breakthrough, you have to remember that that's who you are.
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That's your identity.
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You're gonna be able to help guide them through it.
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You're gonna be able to help show them the mirror.
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And it will change everything, not only for you, but for them.
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Think about what it feels like when you have confidence that the other person on the other end is gonna be able to help guide you through that.
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And if you're questioning yourself as a coach, you're gonna be putting off that kind of level of confidence with your client.
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They're not gonna be very committed to taking the action, having the breakthrough, and succeeding on the other end, because they can feel it.
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It's kind of like one of those things where you're like, oh, the kids probably didn't see that or they didn't notice that.
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And they're always watching and they always catch us when we're doing those kind of things, right?
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This is a part of that process too.
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And it's the reason why we teach coaches the way that we do.
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If you're a little bit nervous about this and you want to learn how to actually stay present in the room, kind of like how we're describing today, this is the type of work that we care the most about.
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It's not just becoming a coach, but becoming a high impact coach.
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It's one of those things that doesn't just change your clients, it changes every area of your life.
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And then you get to pass that ripple effect on to others.
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Now, if you're curious about what it takes to become a high impact coach, we'll leave you the link below to check out a free video that we put together that talks about not just what you do, but who you are when you step into the room as a high impact coach.
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Reach out if you have any questions.
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But just know that we're gonna keep talking about these kind of moments here because this is where the real change happens.
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Not just for your clients, but for you too.
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