April 28, 2025

Sharing Resources Without Undermining Your Coaching Authority

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Every coach has faced that moment of hesitation before sharing a resource with clients. "If I recommend this podcast, will they think they don't need me anymore?" This fear keeps many coaches from sharing valuable resources that could accelerate client progress.

The truth? Recommending books, podcasts, or videos doesn't diminish your value as a coach—it enhances it when done correctly. This episode responds to Teacher Tina's question about recommending external resources while maintaining your position as the expert guide.

We reveal a powerful mindset shift: great coaches aren't just creators of content but curators of knowledge. Your clients don't pay simply for information (which is abundantly available) but for your unique insight, perspective, and ability to help them apply concepts to their specific situations. The distinction lies in how you frame recommendations—not as replacements for your coaching but as carefully selected tools that support the transformation journey you're guiding.

Learn practical phrasing techniques that position resources as extensions of your work together: "This book aligns with what we've been discussing. Read chapter three and we'll explore how it applies to your situation in our next session." This approach strengthens your role as the essential dot-connector who helps clients navigate information overload with discernment and personalized guidance. Ready to leverage resources confidently while reinforcing your coaching value? This episode shows you exactly how. Share your go-to coaching resource in the comments and book a free strategy call to enhance your leadership approach!

Want a personalized strategy session for free? Book a free call with Marc or Teresa: https://www.modernleadership.us/apply

Whether you're going through a challenge, or working on a powerful goal, join Marc or Teresa for a 20-minute strategy session and leave the call with a plan to make it happen!


Chapters

00:00 - Recommending Resources Confidently

00:40 - Teacher Tina's Question

01:29 - Framing Recommendations Effectively

03:02 - Call to Action and Closing

Transcript
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00:00:00.261 --> 00:00:06.945
So have you ever wanted to recommend a book or a podcast to someone, but you're a little nervous, thinking that when you do, they're no longer going to work with you anymore?

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Let me tell you you're not alone.

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A lot of coaches kind of hesitate about doing this, or they actually do it, but they do it in a way that actually pulls away from what they do as a coach, and we want to make sure that you don't make that mistake, because the truth is is when done right, recommending the right resources actually strengthens not only the connection that you have, but also helps your clients get even more results, while still solidifying you as the go-to expert.

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So welcome back to Modern Leadership, where we answer questions from our coaching community to help you develop the confidence and skills you need to make the impact and income you truly want.

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Today's question is from Teacher Tina, so let's dive right into it now want.

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Today's question is from Teacher Tina, so let's dive right into it now.

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Hey there, I'm Tina Delgado, or, as so many people know me, Teacher Tina.

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I'm a holistic success coach and I help women over 40 break free from self-doubt, trust themselves again and take control of their future so they can create success on their own terms.

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I'd love your insight on recommending books or podcasts or videos to clients.

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I'm an avid reader, watcher, listener, and so a lot of times I see or hear or read something that I feel one of my clients could really benefit from.

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But I'd love your insight.

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What would you suggest?

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I really love this question because I know that this is something that leaders and coaches really struggle with.

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You want to give your client, like extra value right, but you also don't want them to think, oh, I'll just listen to this podcast and I don't have to work with a coach.

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The key isn't actually avoiding the recommendations.

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It's making sure they actually reinforce your value and not replace it.

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Yeah, this is really all about how you frame it.

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Having this thought of, if I send them elsewhere, they might not see me as the go-to expert is actually false news, as long as you frame it the way that we're going to talk about here today.

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You see, the best leaders and coaches curate the information that they share, not just create it for them.

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Here's what I mean.

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Clients don't just pay for information alone.

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They pay for your insight, your guidance and your perspectives, as well as the application of the actual action they want to take.

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I want you to think of yourself like a doctor.

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Recommending a book is just like prescribing physical therapy it actually supports the process that you're working on.

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It doesn't replace the expert.

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I really love that analogy.

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You want to frame recommendations as tools that support the work that you're already doing together.

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So instead of saying, just read this book, you can say this book aligns with the work that we're already doing together.

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So instead of saying, just read this book, you can say this book aligns with the work that we're already doing.

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Read chapter three and then let's discuss how it applies to your situation in our next session.

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Or you could say this podcast has a great concept that builds on what we talked about last time.

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Listen to episode five and bring your takeaways.

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You see how just a reframing can make a huge difference.

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This way, they see you as the expert that actually connects the dots, instead of just someone who is handing them some type of content.

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If you're ready to step into your role as a true leader, one who doesn't just give people information but helps clients transform.

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Let's talk.

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I'd love to hear below a book or a podcast that is most connected to you that maybe you could recommend reading a part of or listening to a part to your clients.

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Book a free call with Teresa and I to really help make sure that you maintain yourself as being the go-to expert and follow the channel for more leadership and coaching insights.